As we all know, we live in an age where nearly everyone socializes, shops, banks, and works using the internet, at least to an extent. An estimated 80% of these people are also smart phone users, meaning that they are likely to choose to do many of the above activities on their phone. If you are a business owner with a a website, it has become increasingly necessary that you optimize your site to make it accessible to your customers who are using cell phones. There are several reasons why making your website mobile friendly will benefit your business:
- Nearly Everyone uses a Smartphone
As mentioned above, 80% of people who use the internet via a computer also own a smart phone. This number will only grow in the future, so it is necessary to keep up with the technology that your potential customers will be using, or you will lose them.
- Mobile users seek different things
Statistics have shown that people who often use their smartphones to look up information or shop online are more interested in visual media–that is pictures, short videos, and may be more drawn to a business that implements social media such as Facebook, Instagram, and Twitter to promote their business. While this would obviously vary depending on the demographic of your customer base and the product you may be selling, it is useful to keep in mind that utilizing social media to reach out to customers may benefit your business greatly.
3. Mobile users spend more money
Smart phone users are more likely to make small, low dollar transactions , but they also buy more frequently. Depending on what your product is, mobile users may be your target market, thus another reason to make sure your site is accessible to them. Tablet users also make frequent purchases through mobile websites, though on average each transaction is for a higher dollar amount.
4.Mobile users often use multiple platforms
Even if you think most of your website traffic and customers complete their purchases using a traditional computer, chances are they may have searched for your company on their smart phone, or browsed your site on their phone while they were watching tv, at work, or waiting for a table at a restaurant. Making your website available to smart phone users capitalizes on the fact that many people use their phones out of boredom and will sometimes accidentally come across products they may not have been interested in buying or using otherwise.
Over 90% of mobile internet access is used for things like Facebook, Twitter, Instagram and other social media outlets. If your site is mobile friendly and you utilize social media to reach out to your customer base, this may be all the advertising that you need. Satisfied customers will let their friends and contacts know about you, and you also have a free, effective way to advertise sales, changing store hours or other information those that visit your site.
As you can see, mobile internet devices are the new way people communicate, socialize, and do business; In order to reach the widest range of customers, your site needs to be designed and optimized to be mobile friendly to fit their needs.